Costco: Squeezable Fruit Packaging Concept

Packaging concept developed for Kirkland Signature brand of pureed fruit pouch product. Objective was to give the packaging broad age appeal and avoid the cartoonish approach by other brands. A classic confectionery design with colorful illustrations and easy to identify flavors was devised with consideration to the possibility of flavor combinations. A billboarding effect was created for pallet stacks for increased visual impact in warehouse stores.