iFloor: Identity & Website Design

iFloor, a large online flooring retailer with plans to develop a brick & mortar retail presence needed an identity update and visual overhaul of their existing website. In addition to organization and navigation issues, visually the site was lacking a credible consumer brand presence. A simple, bold navigation masthead along with a supporting system of graphics, imagery, buttons & icons were developed to guide customers to and through key areas such as product categories, flooring education, extensive searches, help and cart sections. Project development included site-mapping, navigation design, wire-framing, page template design & layout, graphic design and photography selection to complete a fresh look to go with the new identity. Agency: Purdie Rogers