Lasco Bathware: Identity & Brand Design

A variety of projects for Lasco Bathware (now merged with Aquatic), a leading manufacturer of bathing fixtures for the residential and commercial markets. Wanting to shed their dated manufacturing image, a more cheerful, contemporary and consumer friendly brand look built around the “Good Clean Fun” tagline was established across print, web and packaging. Agency: Purdie Rogers CD/Copy: Barnett Turk Photography: Darrell Peterson and Studio3

Packaging & Truck Graphics - Moving products into big box stores such as Home Depot required new packaging, labels and a range of fleet graphics for delivery trucks that served as moving billboards to promote the brand.
Website, press kit folder and product advertising.
Luxury & Everyday Bathware Catalogs - A 50 page catalog for Lasco's Luxury Bathware product catalog (air & jetted baths, steam showers) and a 100 page catalog for Lasco's Everyday Bathware product catalog (showers, baths & specialty items). Design of both catalogs also included art direction for set design and new photography.
Contours Identity, Brochure & Advertising - Brand identity and support materials developed to promote a new product launch of luxury bathware products (air/jetted baths & steam showers). Design of the brochure also included art direction for set design and new photography.
Pocket folder created for Lasco's Builder Services Program.