Lifetime Lumber: Identity & Brand Design

Lifetime Lumber a manufacturer of composite decking & fencing made primarily from recycled materials needed a new identity that better communicated the sustainability position of the product. The new mark needed to be simple and bold to reproduce effectively across different applications such as embroidery. Brand development included a new color palette, graphics, typography and product photography for print and web applications.

Product Brochure - Design included creating landscape, deck, dock & fence designs as well as art direction for images that were digitally created.