Sharp Solar Electricity needed a lighter, brighter and more positive brand identity in contrast to the existing black & yellow look that had become stagnant and dreary. A new direction was developed consisting of a colorful “sun rings” graphic mark and the “Become Powerful” tagline used as a call to action for consumers to go solar.
Agency: Purdie Rogers
CD/Copy: Barnett Turk
Applications for installation vehicles, stationery, promotional signage & banners.
Brand style guide with applications for printed materials such as residential & commercial brochures, case studies, ads and website.
Applications for staff apparel & promotional items and tradeshow exhibits.